Food & Drink

On our radar: Authentic pizza spots in West End

Ottlenghi
itlalian dish at fitzrovia

London’s West End is packed with great places to eat, and pizza is always an easy choice for a delicious and satisfying meal. You’ll find plenty of excellent pizzerias across Covent Garden, Leicester Square, Soho, Oxford Circus, Fitzrovia and nearby streets, each with its own style and atmosphere.

This guide brings together some of the best pizza restaurants in the West End are. We’ve also included useful details such as location, price range and what each restaurant is best known for, making it easier to find the right spot for your next meal.

 

Must-try pizza in Fitzrovia Quarter and near Fitzrovia

1. Faros Restaurant

  • Address: 22 Great Portland St, London W1W 8QS.
  • Google rating: 4.9/5
  • Price range: Around £30–40 per person
  • Opening hours: Daily 12:00–11:00 PM
  • Best item to try: Quattro Formaggi pizza.

Faros Oxford Circus is a stylish Italian restaurant on 22 Great Portland St, close to Oxford Circus. All the dough here is entirely homemade and fermented 48 hours, before the chefs make them into thin, hand-stretched pizzas with a crisp edge and a lighter centre.  There is also Faros Holborn at 57 Gray’s Inn Road, which offers a similar Italian dining experience closer to Holborn and Chancery Lane.

 

 

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2. ICCO Pizza – Fitzrovia

  • Address: 46 Goodge St, London W1T 4LU, United Kingdom
  • Google rating: 4.4/5
  • Price range: £1–10 per person
  • Opening hours: Sun-Wed 10 AM – 11 PM, Thur – Sat 10 AM – 12 AM
  • Best item to try: Marinara pizza. They also have halal + vegetarian options.

Looking for cheap pizza in Fitzrovia? Head to ICCO Pizza on Goodge Street, where you can enjoy freshly made pizza without the typical Central London price tag. More than just a local pizzeria, the Fitzrovia location is the original ICCO place, where the business began in 1999. The Fitzrovia restaurant continues to make its pizza dough fresh every morning, with the dough fermented for 24–48 hours. The menu focuses on thin-crust pizzas with fresh toppings, alongside side dishes, drinks, desserts, and children’s meals.

3. Rudy’s Pizza Napoletana – Tottenham Court Road

This Rudy’s has a noticeably useful neighbourhood feel for anyone spending the day around Fitzrovia, the Dominion Theatre or looking for eateries at Tottenham Court Road. Inside, things stay informal and comfortable rather than polished, with the familiar Rudy’s formula of light Neapolitan dough, fresh toppings and pizzas arriving fairly quickly from the oven. Friendly, efficient service comes up regularly in recent feedback, so it works particularly well for a spontaneous lunch, a relaxed dinner with friends or a meal before a nearby show.

 

3. Santa Maria Pizzeria Fitzrovia

Santa Maria has the character of a proper neighbourhood pizzeria rather than an Italian restaurant trying to cover every possible dish. The Fitzrovia branch has recently been refreshed, but the focus remains traditional Neapolitan pizza: soft dough, Italian ingredients and combinations such as the spicy Santa Caterina, buffalo-mozzarella Santa Bufalina and simple Margherita. Staff are generally warm and the setting stays casual, making it a good fit for lunch with colleagues, an easy dinner or a pizza stop while exploring Fitzrovia. It also sits within a wider cluster of Italian restaurants in Fitzrovia if you want to compare more options nearby.

Best pizza spots near Oxford Circus

1. Amalfi Ristorante Argyll Street

  • Address: 25 Argyll St, London W1F 7TU
  • Google rating: 4.8/5
  • Price range: £20–30
  • Opening hours: 11:30–22:00; Fri–Sat to 22:30
  • Nearest theatre: London Palladium (approx. 0.1 mile; 1–2-minute walk)
  • Best for: Pizza and Italian dishes by Oxford Circus

Amalfi sits just off Oxford Circus and feels more like a contemporary all-round Italian restaurant than a dedicated pizza shop. Hand-stretched sourdough pizzas share the menu with fresh pasta, seafood and cocktails, making it useful when one person wants pizza and someone else would rather have pasta or a fuller main course. The setting is relaxed but polished enough for a proper dinner, and service is generally professional and efficient. It fits naturally after shopping around Regent Street or before an evening in the West End, and enjoy some of the best Italian restaurants near Regent Street.

2. Circolo Popolare

Circolo Popolare is a lively Italian restaurant and pizzeria in Fitzrovia, located at 40–41 Rathbone Place, London W1T 1HX. It has a warm, colourful atmosphere with long communal tables and walls lined with thousands of vintage bottles, creating a fun and distinctly Mediterranean feel.

3. Fatto a Mano Soho

Fatto a Mano Soho is a welcoming Neapolitan pizzeria with a relaxed, friendly feel, with 70 indoor covers and a 40-cover terrace. It welcomes walk-ins while also taking bookings for groups of up to 12, making it a convenient choice for a casual meal with friends, colleagues or family.

 

Pizza in Covent Garden

1. Vasiniko

  • Address: 7–9 Burleigh St, London WC2E 7PW
  • Google rating: 4.9/5
  • Price range: £20–30
  • Opening hours: 12:00–23:00 most days
  • Nearest theatre: Lyceum Theatre (approx. 0.1 mile; 1–2-minute walk)
  • Best for: Neapolitan-style pizza near Covent Garden theatres

There is usually plenty of energy around Vasiniko, helped by its position between Covent Garden and the Strand and the steady theatre crowd passing through Burleigh Street. The focus is proper Neapolitan pizza with a soft centre, puffed crust and generous Italian toppings rather than a huge menu of unrelated dishes. Service is generally warm and attentive, although busy periods can slow things down, so give yourself a little breathing room if you have a curtain time to meet.

2. Crust Bros Pizza Covent Garden

  • Address: 29 Bedford St, London WC2E 8JF
  • Google rating: 4.7/5
  • Price range: £20–30
  • Opening hours: 11:45–22:30; later Thu–Sat
  • Nearest theatre: Lyceum Theatre (approx. 0.2 mile; 4-minute walk)
  • Best for: Customisable pizza for groups

Crust Bros is a little more playful than the traditional Neapolitan pizzerias nearby because you can build your own pizza rather than stick to a fixed combination. The dough is proved for 48 to 72 hours before being cooked quickly at very high heat, giving it the soft centre and blistered edge you expect from the style. The Covent Garden branch has an easy-going, cosy feel that works particularly well for groups, though service can take longer when the theatre district is at its busiest.

3. Franco Manca Covent Garden

  • Address: 39 Maiden Ln, London WC2E 7LJ
  • Google rating: 4.6/5
  • Price range: £10–20
  • Opening hours: 11:30–22:00 or later daily
  • Nearest theatre: Vaudeville Theatre (less than 0.1 mile; around 1–2 minutes’ walk)
  • Best for: Budget sourdough pizza

Franco Manca is easy to understand once the first sourdough pizza reaches the table. The base has the charred edges and slightly chewy texture the chain is known for, while the short menu keeps toppings relatively straightforward and prices reasonable for Covent Garden. Staff at this branch are often described as friendly and attentive, although the restaurant gets busy around theatre times. It suits families, couples or anyone who wants a relaxed pizza and perhaps tiramisu without turning dinner into a long occasion.

 

 

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4. Pizza Pilgrims Covent Garden

  • Address: 23 Garrick St, London WC2E 9BN
  • Google rating: 4.6/5
  • Price range: £10–20
  • Opening hours: 11:30–22:30; Fri–Sat to 23:00
  • Nearest theatre: Garrick Theatre (approx. 0.1 mile; 3-minute walk)
  • Best for: Casual pizza close to Leicester Square

Bright, informal and usually lively, Pizza Pilgrims fits naturally into a casual day around Covent Garden. Expect soft Neapolitan dough and a menu that gives you enough topping choices to move beyond a basic Margherita without becoming overwhelming. Families are well catered for and service is generally quick and friendly, although the room can become noisy when it fills up. It is better for pizza, drinks and conversation with friends than for a quiet date where you want plenty of personal space.

5. Chill Since ’93 Covent Garden

  • Address: 10 New Row, London WC2N 4LH
  • Google rating: 4.8/5
  • Price range: £10–20
  • Opening hours: 11:30–21:00; Fri–Sat to 22:00
  • Nearest theatre: Noël Coward Theatre (approx. 0.1 mile; 2-minute walk)
  • Best for: Quick pizza stop near Leicester Square

Chill Since ’93 feels more like a neighbourhood slice and focaccia counter transplanted into Covent Garden than a conventional sit-down Italian restaurant. Roman-style pizza comes by the slice or as larger pies, alongside generously filled focaccia sandwiches, so you can eat quickly without settling for a generic takeaway. The room is contemporary and unfussy, with cheerful counter service. Try the buffalo mozzarella pizza or one of the focaccia sandwiches when you need a proper lunch between sightseeing stops rather than a full evening meal.

Pizza around Trafalgar Square and the Strand

1. 50 Kalò di Ciro Salvo

Just off Trafalgar Square, 50 Kalò feels closer to a traditional Naples pizzeria than a tourist-centre Italian restaurant. The dough is deliberately soft and light, with Italian tomatoes, mozzarella and olive oil doing most of the work, so a simple Margherita or Capricciosa is enough to understand the style. The room is warm and busy, with generally friendly service, making it a good sit-down stop before an evening around Charing Cross.

2. Zizzi The Strand

  • Address: 73 Strand, London WC2R 0DE
  • Google rating: 4.5/5
  • Price range: £20–30
  • Opening hours: 11:30–22:00; Fri–Sat to 23:00
  • Nearest theatre: Savoy Theatre (approx. 0.3 mile; 5-minute walk)
  • Best for: Reliable chain option near the Strand

If you are looking for a different Italian dining experience rather than specialist Neapolitan pizza, Zizzi on the Strand is a dependable choice in a convenient West End location. Pizza sits alongside pasta, starters and desserts, which helps when families or groups cannot agree on one thing. The dining room tends to feel warm and welcoming rather than formal with attentive staff, so it works comfortably for an easy pre-theatre dinner or a meal after exploring Covent Garden.