Shopping

On our radar: The best sofa shops in Fitzrovia

Ligne Roset Westend
Minotti London in Fitzrovia

Once you begin settling into a new home, finding the right furniture quickly becomes part of the process, and a sofa is often one of the biggest decisions because it needs to work for both your space and everyday comfort.

Fortunately, Fitzrovia sits beside Tottenham Court Road, one of London’s best-known furniture districts, where you can explore a wider mix of shops on Tottenham Court Road alongside several sofa showrooms close enough to visit on foot, allowing you to compare seat depth, fabrics, support and proportions in person, then decide which design style feels right for your home.

This guide takes you through some of the standout sofa shops in Fitzrovia and nearby, grouped by style so you can narrow the search before you start walking.

European luxury sofas with architectural lines

1. Minotti London

  • Location: 77 Margaret Street, London W1W 8SY
    Opening hours: Monday-Friday: 9:30 am-6:00 pm; Saturday: 10:00 am-6:00 pm; Sunday: closed
    Price range: Ultra-premium investment, typically £8,000-£30,000+
    Key offerings: Made-to-measure modular seating, architectural fabric and leather tailoring, and spatial layout planning
    Best for: Sleek Italian minimalism and large low-profile sectional sofas

Minotti is a strong place to begin if you have a larger open-plan room and want the sofa to feel integrated into the architecture rather than simply placed inside it. The Margaret Street showroom centres on low-slung sectional systems with precise proportions, structured upholstery and combinations of fabric, leather and built-in tables. Collections such as Hamilton and Connery suit homes where clean lines and careful spatial planning matter more than oversized cushioning.

 

2. LAZZONI Furniture & Closets London

  • Location: 171 Tottenham Court Road, London W1T 7DL
    Opening hours: Monday-Saturday: 10:00 am-7:00 pm; Sunday: 11:30 am-5:30 pm
    Price range: Mid-to-high premium
    Key offerings: Hidden storage and modular sectionals
    Best for: Making better use of smaller spaces

Lazzoni works particularly well for flats where the sofa needs to do more than provide seating. Its designs keep a streamlined, contemporary appearance while introducing useful features such as hidden storage and convertible sleeping arrangements. This makes the showroom worth visiting if you want a deep sectional without giving over the entire room to one function, especially when storage, guest space and everyday seating all need to fit into the same footprint.

 

 

View this post on Instagram

 

A post shared by LAZZONI (@lazzoni)

Sculptural and comfort-led European sofas

3. Ligne Roset Westend

  • Location: 23-25 Mortimer Street, London W1T 3JE
    Opening hours: Monday-Wednesday and Friday-Saturday: 10:00 am-6:00 pm; Thursday: 10:00 am-8:00 pm; Sunday: 12:00 pm-5:00 pm
    Price range: High-end designer, typically £3,000-£9,000+
    Key offerings: Iconic French designs, fabric customisation and late-night Thursday browsing
    Best for: Soft statement sofas and low-profile lounging

Ligne Roset sits at almost the opposite end of the design spectrum. Instead of sharp architectural lines, the Mortimer Street showroom is a useful stop for softer shapes, deep lounging and furniture with a more playful character. Its best-known example is the Togo, an all-foam sofa with folded upholstery and a low silhouette, but the two-floor showroom also gives you room to compare other sculptural pieces that make a living room feel more relaxed and expressive.

 

4. Stressless

Location: 82 Tottenham Court Road, London W1T 4TF
Opening hours: Monday-Saturday: 10:00 am-6:00 pm; Sunday: 12:00 pm-5:30 pm
Price range: Mid-to-high investment, typically £2,500-£6,000+ for sofas
Key offerings: Ergonomic recliners, high-backed motion sofas and customisable leather seating
Best for: Lumbar support and adjustable reclining comfort

Stressless is worth trying if you care more about support than low-profile styling. The Norwegian brand brings the same movement-led thinking used in its recliners into larger sofas, with mechanisms that adjust the back, headrest and lumbar areas as you change position. The designs tend to be more functional than sculptural, but that becomes an advantage if the sofa will be used for long evenings of reading, watching television or simply sitting with proper back support.

 

 

View this post on Instagram

 

A post shared by Taryn Dudley (@taryndudley)

Accessible Scandinavian sofas for modern London homes

5. IKEA Oxford Street

Location: 214 Oxford Street, London W1C 1DA
Opening hours: Monday–Saturday: 10:00 am–9:00 pm; Sunday: 12:00 pm–6:00 pm
Price range: Affordable to mid-range
Key offerings: Sofas, roomsets, home furnishings, sofa planning and delivery or collection services
Best for: Affordable sofas, practical London homes and comparing different layouts in person

IKEA Oxford Street brings the familiar IKEA showroom experience into the middle of London, with roomsets and home ideas designed around city living. The store includes sofas alongside wider home furnishings, while its London-inspired displays focus on practical ways to make the most of urban spaces.

For sofa shopping, it is particularly useful if you want to sit, compare and think about the whole room before buying. IKEA offers sofa planning in store and online, while larger furniture can be ordered for home delivery or collection rather than carried through Oxford Street yourself.

5. BoConcept Tottenham Court Road

Location: 158 Tottenham Court Road, London W1T 7NH
Opening hours: Monday-Wednesday and Friday-Saturday: 10:00 am-7:00 pm; Thursday: 10:00 am-8:00 pm; Sunday: 12:00 pm-6:00 pm
Price range: Mid-to-high designer
Key offerings: Contemporary Danish design and modular layouts
Best for: Sleek urban modular sofas

BoConcept is a useful starting point if you like clean Danish interiors but still want plenty of choice around layout, upholstery and finishing details. The Tottenham Court Road showroom is arranged more like a series of furnished rooms than rows of isolated products, which makes it easier to judge how a sofa might sit alongside tables, lighting and storage. Modular ranges such as Amsterdam and Carmo also allow you to adjust sections, arms, legs and fabrics before committing to the final configuration.

7. Camerich West End

Location: 184-186 Tottenham Court Road, London W1T 7PF
Opening hours: Monday-Saturday: 10:00 am-6:00 pm; Sunday: 11:00 am-5:00 pm
Price range: Accessible luxury
Key offerings: Low-slung, down-filled lounge seating
Best for: Deep, soft lounge comfort

Camerich suits a different kind of comfort: lower, deeper and considerably softer. Designs such as the Lazy Time sofa use generous feather-and-down cushioning to create a seat you can sink into rather than perch on. Many of the sofas also have relaxed proportions and removable fabric covers, making the showroom particularly useful if you want pale upholstery or a softer lounge style without losing the practicality needed for regular use.

British sofa design with heritage influences and modern styling

8. Heal’s

Location: 196 Tottenham Court Road, London W1T 7LQ
Opening hours: Monday-Saturday: 10:30 am-7:00 pm; Sunday: 12:00 pm-6:00 pm
Price range: Mid-to-high luxury
Key offerings: Multi-brand furniture, British design heritage and a wide sofa selection
Best for: Comparing several design directions in one visit

Heal’s is the place to go when you have not yet settled on one particular aesthetic. Rather than representing a single design language, the Tottenham Court Road store brings together its own furniture with pieces from a wider mix of British and European names. That makes it useful at the beginning of your search, because you can compare firmer mid-century silhouettes with deeper contemporary sofas in the same building before deciding which style deserves a more focused showroom visit.

9. Adventures in Furniture Tottenham Court Road

Location: 83 Tottenham Court Road, London W1T 4SZ
Opening hours: Monday-Saturday: 10:00 am-6:00 pm; Sunday: 11:00 am-5:00 pm
Price range: Mid-range investment, typically £1,800-£4,500
Key offerings: Eco-conscious fabrics, stain-resistant materials and compact urban dimensions
Best for: Family-friendly sofas and difficult London flat layouts

Adventures in Furniture is particularly useful when the sofa needs to fit around real-life constraints. Its ranges lean towards clean Scandinavian and mid-century shapes, but much of the appeal comes from practical choices such as stain-resistant fabrics and made-to-order dimensions. Being able to adjust the length of certain sofas can make a noticeable difference in narrower London rooms, where a few centimetres may decide whether a piece fits comfortably between an alcove, doorway or radiator.

If you still want to compare more styles after exploring the neighbourhood, nearby furniture shops in Marylebone give you another convenient area to continue your search without travelling far across London.