The best 8 beauty stores on Oxford Street that are worth your time
If you’re strolling through central London, beauty stores on Oxford Street are hard to miss. This stretch is one of the easiest places to explore cosmetics, skincare and fragrance in one go, with a mix of familiar high-street names and specialist beauty shops all within walking distance. It’s a handy stop whether you’re topping up essentials or just enjoying a bit of beauty browsing while shopping around the area.
1. Space NK Oxford Circus
Opening hours: 8 AM – 9 PM from Monday to Thursday and Sunday. On Friday and Saturday, open until 8 PM
Available brands: About Face, Acqua di Parma, Charlotte Tilbury, Hourglass, La Mer, Laneige and more
Price range: £8 to £100+
Address: 216 Oxford St, London W1C 1DA, United Kingdom
Space NK Oxford Circus is a popular beauty destination on Oxford Street in central London, known for its carefully curated selection of over 100 cosmetics, skincare, fragrance and haircare brands under one roof. Shoppers can explore cult favourites and get personalised advice from knowledgeable staff while browsing luxurious products.
2. Boots
Opening hours: 9:30 AM – 6 PM from Monday to Friday. On Sunday, open from 12 AM to 6 PM
Available brands: No7, Boots Pharmaceuticals, Boots Soltan, Liz Earle, Soap & Glory, etc…
Price range: from £1.50 or less, up to premium products around £20-£50.
Address: 193 Oxford St, London W1D 2JY, United Kingdom
Boots is a well-known high-street beauty and health store in central London. These multi-floor shops stock a broad range of cosmetics, skincare, haircare and fragrance alongside pharmacy and healthcare essentials, making them a convenient stop while shopping on Oxford Street. Many visitors appreciate the extensive product selection and useful services such as beauty advice and pharmacy support. However, experiences with customer service can vary depending on staff and time of day.
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3. Sally Beauty
Opening hours: 10 AM – 7 PM from Monday to Saturday. On Sunday, open from 12 AM to 6 PM
Available brands: Wella, The Mane Choice, L’Oreal, Mielle, Colortrak, etc…
Price range: from £5-£55
Address: 78 New Oxford St, London WC1A 1HB, United Kingdom
The store stocks both high-street favourites and salon-grade brands, making it a handy stop for everyday beauty essentials as well as more specialised items. Shoppers can get advice and browse a wide selection under one roof while exploring Oxford Street. Customer experiences vary, with some visitors praising helpful staff and good discounts, while others mention mixed service and advice on product availability and returns.
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4. The Fragrance Shop
Opening hours: 9:30 AM – 9 PM from Monday to Saturday. On Sunday, open from 11 AM to 7 PM
Available brands: Dior, Versace, Rabanne, Acqua di Parma, Gucci, Tom Ford, 100bon and more
Price range: £3 – £100+
Address: 50 Oxford St, London W1D 1BG, United Kingdom
The Fragrance Shop is a popular perfume and fragrance store situated in the heart of London’s main shopping district. It showcases a wide selection of designer and high-street scents, gift sets and classic favourites, making them ideal stops for fragrance lovers exploring the area. Visitors often enjoy the chance to browse numerous brands under one roof, and recent flagship concepts even offer interactive experiences such as personalised scent discovery stations.
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5. Charlotte Tilbury
Opening hours: 10 AM – 9 PM from Monday to Saturday. On Sunday, open from 11 AM to 7 PM
Best items to try: Pillow Talk lipsticks, Airbrush, Magic Cream
Price range: £20 – £100
Address: 300 Oxford St, London W1C 1DX, United Kingdom
Charlotte Tilbury brings the celebrated British makeup and skincare brand to one of London’s busiest shopping streets. Known globally for iconic products like Pillow Talk lipsticks, Magic Cream and Airbrush setting sprays, the brand’s Oxford Street presence lets beauty lovers try and buy cult favourites with expert advice from trained artists. Many visitors enjoy the luxurious, transformative feel of the range and personalised tips on application, though, as with any premium brand, expectations on shade match and service can vary among shoppers.
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6. Flannels
Opening hours: 10 AM – 9 PM from Monday to Saturday. On Sunday, open from 12 AM to 6 PM
Available brands: Tom Ford Beauty, Hourglass, Nars, Chanel Beauty, Gucci Beauty, Jo Malone and more
Price range: £30 – £300+
Address: Academy House, 161-167 Oxford St, London W1D 2JP, United Kingdom
Flannels on Oxford Street is best known for luxury fashion, but it also stocks a curated range of beauty products alongside clothing and accessories. Shoppers can find selected fragrances, skincare and beauty items from premium designer brands, making it an easy stop if you want to browse beauty buys while exploring high-end fashion in one place. It’s a convenient option for picking up luxury beauty products without heading to a dedicated beauty store.
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7. Rituals
Opening hours: 10 AM – 9 PM from Monday to Saturday. On Sunday, open from 11 AM to 6 PM
Best items to try: Sakura Whipped Body Cream, Ayurveda Body Cream, Foaming Shower Gel
Price range: £10 – £40
Address: 103 Oxford St, London W1D 2HF, United Kingdom
Rituals on Oxford Street is a dedicated beauty and wellbeing store specialising in bath, body, skincare and home fragrance products. The shop focuses on everyday self-care essentials and gift sets, with collections inspired by relaxation and simple wellness rituals. It’s an easy stop on Oxford Street if you’re looking for calming beauty products or thoughtful gifts while shopping in central London.
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8. KIKO Milano
Opening hours: 10 AM – 9 PM from Monday to Saturday. On Sunday, open from 11 AM to 7 PM
Best items to try: Velvet Touch Creamy Stick Blush, Smart Fusion Lipstick, 3D Hydra Lip Gloss
Price range: £5 – £21
Address: 1 Oxford St, London W1D 4NR, United Kingdom
KIKO Milano on Oxford Street is a lively cosmetics store offering a wide range of makeup, skincare and beauty products from the popular Italian brand. Shoppers can browse colourful foundations, lipsticks, eyeshadows and more, with friendly staff on hand to offer personalised advice and help you try out new looks. With extended opening hours most days and a central location in London W1, it’s a convenient stop for beauty lovers exploring Oxford Street.
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Just a short walk from Oxford Street, Fitzrovia Quarter offers a more relaxed side of central London, with a mix of independent shops, cafés and wellness spots tucked away from the main crowds. It’s a great area to slow down, explore on foot and discover places you might otherwise miss while shopping nearby.