Shopping

On our radar: Best fragrance shops in Oxford Street, Fitzrovia (2025)

Space NK on oxford street
fragrance shop oxford street

Oxford Street is London’s ultimate destination for fragrance lovers. Lined with elegant boutiques and world-famous perfume stores, it offers a mix of designer icons and niche fragrances that capture the city’s vibrant spirit. Each shop has its own personality, from sleek minimalist spaces to richly scented interiors filled with discovery.

Space NK Oxford Circus

Space NK Oxford Circus (belongs to Fitzrovia Quarter) offers fragrances from cult names like Diptyque, Le Labo, and Byredo to rising stars such as PHLUR and Ellis Brooklyn, Space NK brings together more than a hundred exceptional brands under one roof.

The store’s team of beauty experts is always ready with thoughtful, genuine advice to help you discover what truly suits you. Skincare, haircare, makeup or fragrance, every corner invites exploration.

Find your next perfume, cologne, or home fragrance and experience why Space NK remains a London favourite for all things scent and self-care.

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The Fragrance Shop

An Oxford Street favourite, The Fragrance Shop combines accessibility and range. Shelves filled with designer brands sit alongside bottles from smaller niche fragrance houses, ideal for discovering something new.

Plus, by becoming a member for a small annual fee, you can enjoy significantly lower prices. The store’s collection of authentic perfumes for both men and women makes it a go-to spot for a present, souvenir or even a cheap perfume that still feels luxurious.

 

 

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Bath & Body Works

Bath & Body Works in Fitzrovia Quarter brings its signature warmth and comfort to Oxford Street. Known worldwide for its fine fragrance mists, body creams and famous three-wick candles, this store is a sensory experience from the moment you step inside.

It is perfect for anyone who enjoys combining personal scent with home fragrance. The shop’s bright displays and friendly service, an ideal shopping place on Oxford Street for new luxury fragrance collections and seasonal favourites.

 

 

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The Perfume Shop

Bright, friendly and easy to browse, The Perfume Shop is filled with familiar designer names and new favourites alike. From elegant scents by Dior and Chanel to fresh, modern options for everyday wear, the shop offers a broad selection of men and women perfumes.

The staff are approachable and ready to help you find the right fragrance for an anniversary gift or personal treat.

 

 

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Jo Malone London - John Lewis Oxford Street

The Jo Malone counter offers an elegant and calming escape from the bustle of Oxford Street. This British brand is admired for its refined approach to scent, blending unusual ingredients to create perfumes that feel both classic and contemporary.

Each luxury fragrance is crafted to tell a story, from floral notes to rich woods. It is a beautiful place to find a meaningful gift or a souvenir that captures London’s understated style.

 

 

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Arabian Oud

  • Location: 435-437 Oxford St, London W1C 2PL, United Kingdom
  • Opening hours:
    • Monday – Thursday: 10 AM–8 PM
    • Friday & Saturday: 10 AM–9 PM
    • Sunday: 10 AM–7 PM
  • Price range: From £37.50
  • Distance from Fitzrovia Quarter: 0.5 mile (15 mins walk)

Arabian Oud offers a journey through the world of deep, rich scent. With over forty years of experience and more than a thousand stores globally, it specialises in authentic perfumes rooted in Middle Eastern tradition.

Expect luxurious notes of oud, amber and musk in striking bottles that make stunning gifts. This shop is a must-visit for anyone who loves niche fragrances and wants a scent that lasts far beyond the day.

 

 

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