Mortimer Street doesn’t shout for attention the way Oxford Street does – and that’s its charm. Here, the pace slows down. You’ll stumble across little boutiques, beauty shops, and cafés that make you want to linger rather than rush. It’s the kind of street that feels like a secret for those who love shopping with personality, not just convenience.
Unlike Oxford Street, Mortimer Street isn’t home to big-name department stores like Selfridges or John Lewis. Instead, the street thrives on boutique-style shopping – smaller stores, curated collections, and one-off finds that make it feel more special.
Here are some iconic options of department stores just a few steps away on Mortimer Street:
● Selfridges: 0.64 miles away, 13-minute leisure walk.
● John Lewis: 0.3 miles, 6-minute leisure walk.
● Marks & Spencer: 0.67 miles. 13-minute leisure walk.
What makes Mortimer Street especially exciting right now is the upcoming opening of KITH, a globally recognised lifestyle and streetwear brand. Located on the corner of Regent Street and Mortimer Street, within the Fitzrovia Quarter, this flagship promises to become a new anchor point for style-conscious shoppers..
Mortimer Street has a charm that makes shopping feel relaxed but still exciting. This is where you’ll come across boutiques with personality, beauty stores that feel like a treat, and little spots for self-care that make you want to linger. It’s not about ticking off a list of big chains – it’s about enjoying shops that feel special.
Shopping for clothes on Mortimer Street feels different — less about the big chains and more about boutiques that bring character, quality, and a touch of individuality. Here are the fashion stops worth knowing:
Y London: A modern womenswear boutique with versatile pieces that feel chic but wearable. Expect clean cuts, contemporary styles, and outfits that easily move from day to night.
Folia Ltd: A boutique with personality, Folia adds detail and flair to everyday outfits. Think contemporary pieces designed to stand out without being over the top.
A W R A: Bold, fashion-forward, and a little daring. A W R A is for women who like their wardrobe to make a statement.
Natalino: An Italian-inspired menswear tailor right on Mortimer Street. While it’s mainly for gentlemen, it’s also a go-to for gifting or appreciating fine tailoring.
Next (Oxford St, under 3-minute walk to Mortimer Street): A reliable high-street staple among all the clothing stores on Oxford St. From casual basics to seasonal updates, it’s the spot for wardrobe essentials that don’t compromise on accessibility.
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Beauty lovers will find Mortimer Street a rewarding stop. It’s not lined with endless chains, but the stores here focus on quality, skincare innovation, and those little luxuries that make a routine feel special.
111SKIN: Luxury skincare born from Bywell Pl. Known for high-performance serums, masks, and treatments, it’s the place for science-led beauty that feels indulgent.
The Cosmetics Company Store: An outlet-style gem offering premium brands like Estée Lauder, Clinique, and MAC at discounted prices. Perfect if you want top-tier products with a smaller price tag.
Estée Lauder: a destination for both beauty and fragrance, housed within Mortimer Street’s shopping mix.
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After a round of shopping bags and store hopping,
Mortimer Street has a few great stops to pause, refresh, and recharge:
Pied de Poule: A sleek salon that brings Parisian-inspired style to Fitzrovia. Known for precision nail care, glossy finishes, and on-trend colours, it’s the kind of place locals trust for a polished look before a night out.
The Tanning Shop: A professional tanning destination for those who prefer a year-round glow. It’s not about gimmicks — the team here focuses on safe, customised sessions using modern tanning technology.
Nails Boutique: You can always get those Pinterest-inspired nails here in no time.
Wumman Spa (Great Portland St, just right after Mortimer St): A boutique wellness space with a focus on restorative treatments.
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If you’re in shopping mode, Mortimer Street also makes a great base for finding thoughtful gifts. From timeless fragrances to unique local shops, there are plenty of options within a short walk. Here’s where to head:
Jo Malone: A classic choice for gifting. Their beautifully packaged colognes, candles, and bath products are instantly recognisable and always appreciated.
J P Guivier & Co Ltd: Something truly different. Established in 1863, this specialist violin shop is one of London’s most historic.
Mint (Duke St, under 2-minute leisure walk): contemporary design store known for its curated mix of home décor, furniture, and artistic objects. Perfect for picking up a one-of-a-kind piece that feels personal and stylish
Fancy That of London (under 15-minute walk to Mortimer St): For traditional souvenirs, this is the spot. Think Union Jack mugs, royal memorabilia, and London-themed keepsakes.
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For shoppers who love interiors as much as fashion, Mortimer Street and its nearby streets offer a handful of inspiring design destinations.
Ligne Roset Westend: Known for its collaborations with world-renowned designers, it offers everything from iconic sofas to lighting, rugs, and textiles.
TOP ART CRAFT Ltd.: A London-based joinery with a focus on quality craftsmanship and precision.
Sotti and Co (John Prince’s St, under 2-minute walk to Mortimer St): A design studio and showroom blending architecture with interiors. Expect bespoke, minimalist luxury.
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Waterstones (Oxford St, under 5-minute walk): An Oxford branch of the largest bookshop chain in the UK.
Shapero Rare Books (Bond St, under 5-minute walk): Specialises in rare, antique, and out-of-print editions.
Daunt Books Marylebone (Marylebone High St, under 3-minute walk): A London institution, famous for its oak galleries and skylit interiors.
What makes Mortimer Street stand out is its balance: boutique shopping without the chaos, specialist stores that feel personal, and a location that puts you at the crossroads of some of London’s most exciting neighborhoods.
And just beyond, Fitzrovia Quarter extends the experience. It’s where global names like KITH are joining the mix.
