On our radar: Best spots for self care shopping in London
London has long been a world capital for shopping, and beyond its elegant fashion houses and iconic department stores lies a growing haven for self care shopping. The city is home to an exciting mix of boutiques and beauty stores that celebrate skincare, makeup, and relaxation. From Fitzrovia’s calm atmosphere to the vibrant streets of Soho and Mayfair, every district offers its own charm. Here are the best places to enjoy self care shopping in London.
Self care shopping in Fitzrovia
Fitzrovia is a vibrant shopping hub with many clothing and accessories store, located in the heart of London.

Space NK at Oxford Circus
- Location: 216 Oxford St, London W1C 1DA, United Kingdom
- Opening hours:
- Monday – Saturday: 10 AM–7 PM
- Sunday: 12–6 PM
- Price range: From £16
- Services: Cosmetics, fragrance.
Step into Space NK at Oxford Circus and explore a world of beauty shopping all in one place. From cult favourites like Rare Beauty and Tatcha to Glossier and Lisa Eldridge, this store showcases over 100 global brands.
The clean, modern interior makes browsing a pleasure, and the staff are on hand to guide you through skincare routines and fragrance layering. It’s the perfect stop for discovering new beauty products while refreshing your self care rituals.

Superdrug
- Location: 43 Tottenham Ct Rd, London W1T 2EA, United Kingdom
- Opening hours:
- Monday – Friday: 8 AM–8:30 PM
- Saturday: 9 AM–8 PM
- Sunday: 11 AM–7 PM
- Price range: From £8
- Services: Cosmetics, health consultation
Superdrug remains a go-to beauty store in central London for daily self care essentials. With more than fifty thousand trending items, the store features everything from shampoo and skincare to makeup, fragrance, and hygiene products.
The selection combines affordability with innovation, offering everything from classic British brands to an impressive range of Korean and Japanese beauty products.
Places to go self care shopping in Soho
NEOM Wellbeing
- Location: 143 Regent St., London W1B 4JB, United Kingdom
- Opening hours:
- Monday – Saturday: 10 AM–7:30 PM
- Sunday: 11 AM–6 PM
- Price range: From £12
- Service: Cosmetics products, spa services & beauty consultation
- Distance from Fitzrovia Quarter: 0.9 mile (25 mins walk)
NEOM offers a peaceful escape in the centre of Regent Street. The brand is known for its natural fragrances and thoughtful design, helping visitors achieve better sleep, reduced stress, and a brighter mood.
The space invites you to discover its relaxing candles, skincare lines, and bath essentials that encourage calm living. Guests can enjoy a complimentary scent discovery or a soothing hand and arm massage in a tranquil atmosphere that perfectly reflects the brand’s philosophy.
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PURESEOUL Carnaby Street – Korean Beauty Shop
- Location: 12 Carnaby St, Carnaby, London W1F 7PA, United Kingdom
- Opening hours:
- Monday – Saturday: 10 AM–8 PM
- Sunday: 11 AM–5 PM
- Price range: From £16
- Services: Vegan skincare products, gift sets.
- Distance from Fitzrovia Quarter: 0.27 mile (8 mins walk)
PURESEOUL is a bright, inviting space dedicated to Korean skincare and cosmetics. It features popular names such as COSRX, Beauty of Joseon, and Innisfree. Every shelf is filled with serums, toners, and masks designed to bring out your best glow. The minimalist layout and attentive staff create a delightful environment for discovering new self care favourites.
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Self care shopping in Marylebone
Oh My Cream !
- Location: 24 New Cavendish St, London W1G 8TU, United Kingdom
- Opening hours:
- Monday – Saturday: 10 AM–7 PM
- Sunday: 12–6 PM
- Price range: From £12
- Service: Cosmetics products, spa services & beauty consultation
- Distance from Fitzrovia Quarter: 0.35 mile (11 mins walk)
Oh My Cream! brings together clean beauty and effective skincare in a welcoming setting. The store curates an elegant mix of independent brands such as Tata Harper and Augustinus Bader. Expert staff offer one-on-one advice, ensuring each visitor leaves with products that truly match their skin. The design is simple and calm, allowing you to focus on your own self care journey.
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Boots
- Location: 361 Oxford St, London W1C 2JL, United Kingdom
- Opening hours:
- Monday – Saturday: 8:30 AM–10 PM
- Saturday: 9 AM–10 PM
- Sunday: 12–6 PM
- Price range: From £30
- Service: Cosmetics products, spa services & pharmacy
- Distance from Fitzrovia Quarter: 0.3 mile (9 mins walk)
Boots on Oxford Street offers three floors filled with beauty products, healthcare items, and self care essentials. The ground floor features popular makeup brands, while the upper levels focus on wellness and pharmacy. The store is well stocked and easy to navigate, making it a convenient destination for all your beauty shopping needs in central London.