Shopping

Shopping on Oxford Street: Best stores, boutiques and insider tips

Y London in Fitzrovia
Lifestyle in Fitzrovia Quarter

Oxford Street isn’t just London’s most famous shopping destination – it’s a retail paradise. From the iconic Selfridges to high-street staples and hidden boutiques, every step offers something new to discover.

But with so many options, it’s easy to feel overwhelmed – that’s why we’ve rounded up the must-visit stores, insider tips, and hidden gems to make your shopping trip effortless and exciting.

Department stores on Oxford Street to visit

1. Selfridges

Upscale department store stocking designer & popular clothing brands plus housewares & gifts.

Location: 400 Oxford St, London W1C 1JS, United Kingdom

Opening hours: 

  • Mon – Fri 10 AM – 10 PM
  • Sun 11:30 AM – 6 PM

Selfridges is an upscale department store known for its luxury fashion, premium home goods, and high-end beauty products. It offers an exceptional shopping experience, combining top designer brands with innovative in-store events, pop-ups, and personal shopping services.

2. John Lewis & Partners

Location: 300 Oxford St, London W1C 1DX, United Kingdom

Opening hours: 

  • Mon – Wed 10 AM – 8 PM
  • Thur: 10 AM – 9 PM
  • Fri – Sat 10 AM – 8 PM
  • Sun 11:30 AM – 6 PM

A cornerstone of British retail, John Lewis & Partners provides a diverse selection of home goods, fashion, and electronics. The store is celebrated for its commitment to quality and customer service. Recently, it unveiled a revamped beauty hall to feature up tto 175 brands, reflecting a resurgence in high street beauty retail.

3. Marks and Spencer

Location: 458 Oxford St, London W1C 1AP, United Kingdom

Opening hours: 

  • Mon – Sat 8 AM – 9 PM
  • Sun 12 PM – 6 PM

Marks & Spencer (M&S) is synonymous with British retail, offering a blend of fashion, food, and home products. The Oxford Street flagship store is undergoing a significant redevelopment to enhance the shopping experience, aiming to address current structural challenges and modernise its facilities .​

Best stores to shop in Oxford Street for the ladies

If you're into fashion, beauty, or just love a good shopping spree, Oxford Street is your playground. From high-street classics to luxury finds, this iconic shopping strip has everything you need to refresh your wardrobe, accessorise in style, and indulge in a little self-care.

1. Clothing stores for women

Let’s be real – finding the perfect outfit can be a challenge. But on Oxford Street? It’s more like an adventure. Whether you’re after casual everyday wear, a chic office look, or a show-stopping dress, here are some clothing stores on Oxford Street for you need to check out:

  • Beige – If you love timeless, elegant fashion, this is your go-to. Think neutral tones, sophisticated cuts, and effortless style.
  • Maje (inside Selfridges) – This French brand is all about chic, feminine pieces with a modern twist. Great for anyone who wants to channel that effortless Parisian cool.
  • UNIQLO – Classic, simple, and so comfortable. Their HeatTech collection is a lifesaver in winter, and their linen range is perfect for summer.
  • Dress 2 Party – Special occasion coming up? This is the spot for prom, wedding guest outfits, or any event that needs some serious glam.
  • Superdry – If your vibe is more streetwear meets vintage, Superdry’s cool graphic tees and laid-back denim will be right up your alley.

 

2. Jewellery shops on Oxford Street

Because every outfit deserves a little sparkle, right? Whether you’re looking for everyday accessories or something extra special, these shops have you covered:

  • Pandora Oxford Circus – Perfect for sentimental gifts or adding a personal touch to your collection. Their charm bracelets are iconic for a reason!
  • Tiffany & Co. – The ultimate luxury jewellery experience. Whether you’re treating yourself or hinting for a gift, those little blue boxes never disappoint.
  • H. Samuel – Affordable and stylish jewellery for all occasions, from cute charm bracelets to elegant rings. And if you wanna jump on the permanent bracelet trend, they got it for you here!

 

3. Luxury bags to shop on Oxford Street

For those seeking luxury handbags, Oxford Street can offer so much more than you can expect:

  • Lila Blue – Unique, high-quality handbags with a luxury feel, but not as mainstream as the big brands. Perfect for anyone who loves a statement piece.
  • Love Luxury – Looking for a pre-loved designer bag at a better price? This store is a treasure trove of authenticated second-hand gems.
  • Mulberry – If classic, understated luxury is more your thing, Mulberry’s beautifully crafted leather bags are totally worth the investment.

 

 

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4. Where to get self-care PRODUCTs on Oxford Street

Self-care is essential, and Oxford Street provides numerous options to pamper yourself.​

  • Boots: A one-stop-shop for beauty, skincare, and health essentials.​
  • Lush Spa: Provides handmade, ethical beauty products and indulgent spa treatments.
  • Superdrug: Offers a wide range of affordable beauty and health products.

 

 

 

 

 

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  • 5. Cosmetics stores to visit on Oxford Street

Makeup lovers, this is your zone. Whether you’re a full-glam queen or more into natural beauty, these stores have something for you.

  • Benefit Cosmetics – Famous for their brow bars and fun, playful packaging. If you want your brows to be on point, this is your spot.
  • Rituals – Skincare and luxurious body care inspired by ancient wellness traditions. Their shower foams and body scrubs? Absolutely heavenly.
  • Sally Beauty – The place for professional beauty products at non-salon prices. From haircare to nail polish, they’ve got it all.

Explore Oxford Street: Shopping, dining, and entertainment

 

Best stores to shop in Oxford Street for the gentlemen

​Oxford Street is a treasure trove for gentlemen seeking to elevate their style, accessorise with precision, and indulge in their passions. Here’s your guide to the best spots tailored just for you:​

1. Clothing stores for men

Whether you’re suiting up for a formal event or aiming for a smart-casual look, these stores have got you covered:​

  • Moss Bros Oxford Street East: A British institution specialising in men’s formalwear, perfect for weddings, business attire, or black-tie events.​
  • Manière De Voir – If you’re into modern, sleek fashion with an edge, this brand is pure style goals. Think fitted jackets, streetwear-inspired layering, and pieces that make a statement without trying too hard.
  • Tommy Menswear – Want that classic, cool American style? Tommy brings you laid-back sophistication—from casual tees to sharp blazers that work for any occasion.
Time+Tide Watches

2. Watch stores to visit on Oxford Street

A watch isn’t just an accessory – it’s a statement. Whether you’re after a timeless luxury piece or something with a sporty edge, Oxford Street’s got you covered.

  • Watches of Switzerland – This isn’t just a store; it’s a watch lover’s paradise. Whether you’re after a Rolex, Omega, or Breitling, their expert staff will help you find the perfect timepiece.
  • TAG Heuer – Known for precision, durability, and sleek designs, TAG Heuer watches are perfect if you want something that’s as stylish as it is functional.

3. Sports stores on Oxford Stree

Whether you’re a gym guy, football fanatic, or sneakerhead, Oxford Street has some solid spots to grab the best gear. And a solid tip, if you’re looking for limited-edition football kits, ask the staff – they sometimes have stock in the back that isn’t out on display.

  • Paris Saint-Germain Retail Store – If you’re a PSG fan, this store is heaven. Official jerseys, exclusive merch, and everything you need to rep your favorite French club in style.
  • Sports Direct – One of the biggest sports retailers in the UK. Need football boots, gym gear, running shoes, or even a new tracksuit? Sports Direct has everything – and usually at great prices.

Explore more:  Your 2025 must-visit sports stores in Central London

4. Footwear on Oxford Street

Every great outfit starts from the ground up. The right shoes = confidence + comfort. Here’s where to find them on Oxford Street:

  • Office – A solid mix of casual, formal, and trendy footwear. Whether you’re after classic loafers, trendy sneakers, or Chelsea boots, Office has it all.
  • ECCO Oxford Circus – Looking for maximum comfort without sacrificing style? ECCO specialises in premium, durable, and insanely comfortable footwear.
  • JD Sports – If you love Nike, Adidas, Puma, or New Balance, this is sneaker heaven. Expect the latest drops, exclusive collaborations, and all the gear you need for a fresh look.

Office - shoe store in st kilda

Baltic Watches
Baltic Watches

Home decor shopping on Oxford Street

​Oxford Street isn’t just about fashion and tech; it’s also a haven for home décor enthusiasts. Whether you’re looking to refresh your living space or find unique pieces that reflect your personality, here are some spots you shouldn’t miss:​

H&M HOME: ​Located on Regent Street, just off Oxford Street, the H&M HOME Concept Store is a treasure trove for interior lovers. Spanning two floors and covering 700 square metres, this store offers a dynamic and inspiring shopping experience.

Hus of Frakta: IKEA has introduced a unique pop-up experience on Oxford Street called ‘Hus of FRAKTA’. This boutique is dedicated to the brand’s iconic blue bag, the FRAKTA. At this pop-up, you can personalise your FRAKTA bag, explore a curated collection of blue-themed objects, and immerse yourself in a space that celebrates this design icon.

 

 

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Where to buy gifts and souvenirs on Oxford Street

If you’re on Oxford Street and looking for unique gifts and souvenirs, two standout stores should come to mind:

MUJI: MUJI is renowned for its minimalist design and practical products. Located at 187 Oxford Street, this store offers a wide range of items, from stationery to household goods and apparel. ​

Flying Tiger Copenhagen: It is a Danish variety store chain known for its quirky and creative product. Here, you can explore a range of unique items from plates, toys to office items, making it a fun shopping destination for locals and tourists alike.