Your 2025 must-visit sports stores in Central London

1. Paint Saint – German Retail Store

Address: 192 Oxford St, London W1D 1NS, United Kingdom

Opening hours:

• Mon-Sat 10:00 AM – 8:00 PM
• Sun 12:00 PM – 6:00 PM

Best for: Official PSG merchandise, football apparel, and accessories.

Situated in the heart of Fitzrovia Quarter, this flagship store offers an immersive experience for Paris Saint-Germain fans. The store features exclusive collections, interactive displays, and a stylish interior that reflects the club’s prestige.

MORE DETAILS

2. Sports Direct

Address: 150/154 Oxford St, London W1D 1ND, United Kingdom.

Opening hours: Mon-Sat 10:00 AM – 9:30 PM, Sun 12–6 PM

Best for: Affordable sportswear, equipment, and footwear.

A go-to destination for sports & gym enthusiasts, Sports Direct offers an extensive range of brands at competitive prices. Whether you’re stocking up on essentials or looking for professional gear, this store has it all.

MORE DETAILS

Explore more: 7 best gyms in Fitzrovia: costs, locations & membership options

3. Office

Address: 190 Oxford Street W1D 1NR

Opening hours:

• Mon-Sat 10:00 AM – 9:00 PM
  Sat 9 AM – 9 PM
  Sun 11:00 AM – 7:00 PM

Best for: Trendy sneakers and casual sports shoes.

Office brings a stylish edge to Fitzrovia Quarter with its curated selection of the latest sneaker trends. Perfect for those looking to blend fashion with function.

MORE DETAILS

4. On Flagship Store London Regent Street

Address: 169-173 Regent St., London W1B 4JF, United Kingdom

Distance: 6-min walk to Fitzrovia Quarter, 0.2 mile

Best for: High-performance athletic wear and footwear.

This flagship store offers cutting-edge sportswear and a sleek shopping experience, making it a must-visit for fitness aficionados.

5. Nike Town

Address: 236 Oxford St, London W1C 1DE, United Kingdom

Distance: 9-min walk to Fitzrovia Quarter, 0.4 mile

Best for: Exclusive Nike collections, running gear, and customisation.

A haven for Nike fans, this multi-level store features interactive zones, personalisation services, and the latest drops from the global brand.

6. JD Sports

Address: 197-203 Oxford St, London W1D 2LE, United Kingdom

Distance: 10-min walk to Fitzrovia Quarter, 0.4 kilometres

Best for: Popular streetwear and athletic brands.

JD Sports combines performance and lifestyle with a variety of top brands, ensuring shoppers stay on-trend and ready for action.

7. Lululemon Regent St

Address: 187-191 Regent St., London W1B 4JP, United Kingdom

Distance: 13-min walk to Fitzrovia Quarter, 0.6 mile

Best for: Premium activewear for yoga, running, and training.

This stylish store offers high-quality athletic apparel designed to provide comfort and performance for an active lifestyle.

8. Lilywhites

Address: 24-36 Regent Street Saint James’s, London SW1Y 4QF, United Kingdom

Distance: 19-min walk to Fitzrovia Quarter, 0.8 mile

Best for: Sports equipment and iconic brands.

One of London’s oldest sports retailers, Lilywhites is a landmark destination known for its wide selection of gear across various sports.

9. Wigmore Sports

Address: 39 Wigmore St, London W1U 1PD, United Kingdom

Distance: 11-min walk to Fitzrovia Quarter, 0.5 mile

Best for: Specialist tennis and racket sports equipment.

Wigmore Sports is a paradise for tennis lovers, offering expert advice, top-tier brands, and professional stringing services.

10. Snow + Rock

Address: 4 Mercer St, London WC2H 9QB, United Kingdom

Distance: 20-min walk to Fitzrovia Quarter, 0.9 mile

Best for: Outdoor and adventure sports gear.

Ideal for outdoor enthusiasts, Snow + Rock provides a comprehensive range of equipment and apparel for skiing, hiking, and climbing.