What’s on in Fitzrovia Quarter

Veganuary 2026 arrives at a time when plant-based eating is no longer niche in London — it’s part of everyday food culture. Led by Veganuary, the annual January challenge encourages people to try a vegan diet for the month, but in Central London it has evolved into something much bigger. From restaurant menus and workplace initiatives to pop-ups and media coverage, Veganuary becomes a city-wide moment that reflects how London eats, works, and socialises.
Central London, in particular, plays a unique role. As the city’s commercial, cultural, and culinary core, it’s where food trends gain visibility and momentum — making it a natural stage for Veganuary’s continued growth in 2026. Whether you’re grabbing a quick plant-based bite while shopping or planning a sit-down meal, there’s no shortage of choice, especially around popular areas for lunch on Oxford Street and nearby neighbourhoods.