What’s on in Fitzrovia Quarter

London has long been a world capital for shopping, and beyond its elegant fashion houses and iconic department stores lies a growing haven for self care shopping. The city is home to an exciting mix of boutiques and beauty stores that celebrate skincare, makeup, and relaxation. From Fitzrovia’s calm atmosphere to the vibrant streets of Soho and Mayfair, every district offers its own charm. Here are the best places to enjoy self care shopping in London.