What’s on in Fitzrovia Quarter

Shopping

16 01 2026

On our radar: Top local favourite independent shops in Fitzrovia

Fitzrovia is ideal if you enjoy shopping beyond the usual high-street rush. Just moments from Oxford Street and Regent Street, the area is home to a mix of well-loved independent shops in Fitzrovia and specialist stores that locals return to again and again.
This guide highlights a selection of Fitzrovia boutique stores and local favourites, perfect if you’re looking for unique shops in Fitzrovia or wondering where to shop in Fitzrovia without the crowds.

Shopping

16 01 2026

On our radar: Where to shop for activewear in Fitzrovia​, London

Activewear has become part of everyday dressing, extending beyond gyms and studios. Central London areas such as Fitzrovia offer access to sportswear that suits both training and daily movement through the city. This article focuses on activewear boutiques Fitzrovia shoppers commonly visit for gym wear, running gear, and lifestyle sportswear. From large-format sports retailers to brand-led flagship stores, the list below helps identify where to shop for fitness clothing in Central London.