It’s Getting Festive in Fitzrovia

This year’s Fitzrovia Quarter Festive Edit is here. Discover what’s happening across the Quarter this season, from festive experiences and our Gift Guide to exclusive offers from local businesses.

At the heart of this year’s celebrations is Love is in the Air Reprise, a striking illuminated artwork by Claire Luxton, bringing a little festive magic to Little Portland Street.

Whether you’re looking for somewhere to celebrate, inspiration for the perfect gift or a new place to explore, there’s something for everyone across the neighbourhood.

EXPLORE THE FESTIVE EDIT

A FITZROVIA FESTIVE FIRST

ART TAKES TO THE SKIES

Tonight, a giant illuminated red heart by MTArt artist Claire Luxton takes to the skies above Little Portland Street. Created especially for Fitzrovia Quarter, Love is in the Air Reprise brings Claire’s original portrait to life as a striking public artwork, celebrating love, connection and togetherness. The installation also features an accompanying poem, offering another detail to discover when you visit. Commissioned by The Langham Estate, the artwork is free to enjoy throughout the festive season.

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LAUNCH NIGHT TREATS

FREE HOT CHOCOLATE AT XO

To celebrate the launch of Love is in the Air Reprise, XO Chocolate, Fitzrovia’s independent, award-winning chocolatier, is giving away 100 free hot chocolates tonight. Stop by their shop at 35 Riding House Street between 5.30pm and 6.30pm, pick up a warming treat and make your way to Little Portland Street to see the artwork. Available on a first come, first served basis.

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KEEP TONIGHT GOING

A FESTIVE EVENING AT KEF

Head to KEF Music Gallery tonight for Play It Again, a free Christmas preview event celebrating the music and films we love to revisit. Enjoy festive drinks and light bites, explore KEF’s listening rooms and discover Christmas gift inspiration, all in an informal setting. Join KEF from 7pm to 9pm this evening. Entry is free, but spaces are limited.

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FESTIVE GIVEAWAY 2026