A Fitzrovia guide to Fitzrovia Food & Drink Trails 2025

If you’re always on the lookout for new flavours, creative plates, and the buzz of a city that never sits still – then Fitzrovia is the place to be this June. Get ready to eat, sip and explore your way through the 2025 London Food & Drink Trails, where some of the capital’s most exciting food neighbourhoods (including Fitzrovia) take centre stage.

What are the London Food & Drink Trails?

London Food & Drink Trails are a fun, low-cost way to sample local flavours. With over 50 venues are taking part in, and hosted by Enjoy Fitzrovia, these trails can be:

– Guided by local experts
– Self-guided via the LoyalFree app
– App-based with interactive maps
– Free sampling events at participating venues

You’ll find trails across:

– Fitzrovia
– Soho
– Shoreditch
– Borough
– South Bank

They’re perfect for:

– Families looking for a hands-on weekend activity
– Professionals wanting a quick after-work bite
– Students on a budget
– Tourists hunting local hotspots

Let’s take a few glimpses of what this event offers for everyone!

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Fitzrovia Food & Drink Trail dates in June 2025

This June, Fitzrovia takes the spotlight with two full days of free foodie fun as part of the London Festival of Architecture.

– Savoury Trail on Tuesday, 10 June 2025
– Sweet Treats Trail on Tuesday, 17 June 2025

Both run in three time slots – breakfast, midday and happy hour – so you can pick what suits your schedule.

Savoury Trail – Tuesday 10 June 2025

Start with a breakfast bagel at Honey & Co., grab an iced latte at Oakberry Acai, or dive into pasta fritters at Salt Yard – all for free. The Savoury Trail is split into three time slots (and based on our radar, we include a few sample sneak peeks at some places):

Breakfast (8–10am):
Expect morning pick-me-ups from places like:

– Honey & Co. Daily
– Oakberry Acai
– Norma: freshly baked lemon cakes.
– DL/ Service: breakfast bagels and iced latte shots.
– Health Food London
– Kin Cafe
– Harris + Hoole (New Cavendish and Mortimer St)

Lunch (12–2:30pm):
Pop into:

– Mr Fogg’s Botanical Tavern: Choose one among: buttermilk chicken tenders, padron peppers, applewood croquettes, etc.
– Kaffeine, Great Titchfield & Eastcastle St: Cold brew coffee samples
– Flesh & Buns: Mini toast-your-own S’mores or Kinako Donuts
– Sanderson London: Ceps Arancini with Truffle Mayo
Monopoly Lifesized
– Salt Yard: Pistachio & white chocolate buñuelos with whipped lemon ricotta.
– Harris + Hoole, Mortimer St

Happy Hour (5–7pm):
Cheers to the evening at:

– Flesh & Buns: mini frozen yuzu margarita
– Sanderson London: pomelo cocktail or mocktail
– Arros QD: Chicken paella
– Rhum Tavern
– Lucy Wong
– Caravan: Croquettes & margaritas
– Naroon
– Meraki: A sample sized cocktail inspired by the island of – Mykonos Glenmora
– Riding House Café
– Mortimer House Kitchen: Pistachio Cannoli
– The Remedy Wine Bar
– The Lucky Pig
and so much more to explore…

Sweet Treats Trail – Tuesday 17 June

Got a sweet tooth? This one’s for you. Fitzrovia turns into a sugar-spun playground for the Sweet Treats Trail. We’ve mapped out dozens of spots, but here are just a few sweet sneak peeks:

Breakfast (8 – 10am):
Venues include:

– Harris + Hoole (New Cavendish and Mortimer St)
– Oakberry Acai: Fresh acai bowl tasters.
– DL/ Service: their special cherry matcha and mini butter croissants.
– Nani’s
– Health Food London

Afternoon Sweet Treat (1 – 3pm):
Don’t miss:

– XO Chocolate (a quick sneak peek: Scottish sea salt caramel bonbonss)
– Drunch
– Flesh & Buns
– Sanderson London
– Arros QD
– Kaffeine Eastcastle St: Mini gluten free chocolate brownies
Sergio’s: Italian Almond Cantuccioni.
– Miel Bakery: Freshly made mini madeleines.
– Starbucks Coffee: Frappuccino samples plus free merch giveaways for the first 50 visitors when you sign up to the Starbucks app.

Happy Hour (5 – 7pm):
Toast the day with dessert-inspired cocktails at:

– Lucy Wong
– Mr Fogg’s Botanical Tavern
– Monopoly Lifesized
– Meraki
– Flesh & Buns
– Sanderson London
– Arros QD
– Rhum Tavern: Caribbean-inspired street food and rum-forward cocktails
– The Lucky Pig: Specialty cocktail samples. And if you’re in for late night stickarounds after the trail, you can get a 2-4-1 deal on sweet treats and selected cocktails.
– Honey and Spice

Other neighbourhoods for Food Trails in London

While Fitzrovia is our focus, don’t miss these other areas:

– Soho & Chinatown: Dim sum spots, dive bars and late-night dessert parlours make for a lively walk.
– Shoreditch & East London: Street-food markets in Shoreditch, vegan pop-ups around Brick Lane, and craft breweries in Hoxton.
– Borough & South Bank: Historic Borough Market’s artisanal cheeses, riverside wine stalls and seasonal pop-ups under London Bridge.

Every area has its own app-guided trail, too. Pick one based on your mood – cocktails, vegan bites or market-style sampling.

drinks

How to join a food & drink trail in London

Joining is easy – and often free.

– Use the LoyalFree app to take part in trails like Fitzrovia’s.
– Other platforms to watch: Design My Night, Time Out, and Dine.
– Some trails need advance booking for paired tastings; others are drop-in friendly.

More tips for a smooth foodie day:

– Come hungry but pace yourself. Bite-sized samples are perfect for grazing.
– Bring a reusable water bottle. It keeps you refreshed between stops.
– Team up with friends. Split the samples so you can taste more.
– Check opening hours. Some venues are busiest at lunch – beat the queues by arriving early.