Counter by Naroon

Naroon brings the richness of Persian culinary tradition to the heart of Fitzrovia, offering a refined take on contemporary Persian cuisine. With roots in nearly two and a half millennia of history, Persian food is a celebration of delicate spices, slow-cooked stews, and beautifully layered dishes that combine herbs, vegetables, pulses, meat, nuts, and fruit.

Inspired by its namesake—a serene suburb in northern Tehran nestled within the Alborz mountains—Naroon embodies the warmth, elegance, and depth of Persian culture. From the scent of saffron to the vibrancy of every plate, guests are invited to experience a dining journey that is both timeless and modern.